We’ve not learned anything from the multiple examples presented to us – in my mind, most prominently begun by Google (repeated by Uber, streaming services etc):
give you something you can already do, for less than it currently costs you
make you depend on this new candy
- make you the validator and tester for this new candy
extract the incidental value from you eating this candy and/or make it more expensive than it used to be originally
keep increasing the chemical feedback loop so you can’t/won’t leave
you’re now a resource – when you thought the product was the resource.
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